I recently had a terrible customer service experience with my mobile phone company. It prompted me to write a note to our customer service team, imploring them never to treat a Hover customer in this manner. The short version is that I’d love it if we never said “Sorry, that’s our policy” in response to any questions or concerns you have. We’re here to help, so we should help. The line about policy is a weak crutch and is almost never an appropriate response. So, I’ve asked our team never to use those words ever again.
The reason I’m sharing this email is because you each can help me make sure we don’t serve our customers in this same terrible way. If anyone on the Hover team ever says “Sorry, but that’s our policy” then please drop me a note so that I can try to make the situation right.
The full text of the email I sent out to the team is reproduced below. I changed the names of the mobile phone company, but the rest is unedited. If you have comments or questions, please sound off in the comments section, I love hearing from our customers.
From: Ross Rader <ross@hover.com>
Subject: Phone Company Horror Story – Please Read
Date: July 23, 2010 2:43:16 PM EDT
To: Hover All Hands
Hey everyone –
I want to share a quick story with you all before we head out for our respective weekends.
I recently signed Amanda up for a cellphone plan with PhoneCo. For years OIdPhoneCo has been charging us too much for way too little service. Typical cellphone provider I suppose. Anyway, we went with PhoneCo because our home phone, television and Internet service are all with them which qualifies us for some modest discounts and makes billing much easier. When we signed her up, the clerk at Costco told us we’d have to call PhoneCo to sign up for the consolidated billing.
A few days ago I called PhoneCo to take care of the consolidation. After navigating their phone tree and sitting on hold for a few minutes, a rep picked up the phone and after re-answering all of the questions that I had already answered for the automated attendant, I was informed that the bill consolidation had been taken care of and that I would start receiving my discount in two months.
Two months? That’s certainly not what I had expected when I signed up. Now keep in mind, we’re only talking about a $5 per month discount, but it felt wrong to me. They had told me that I would get a monthly discount when I consolidated my bill, but now I was being told that I wouldn’t get it right away.
I pushed back with the call center rep, and she told me that there was nothing she could do in any event because all discounting would have to be handled by PhoneCo Mobility, and she was part of another part of PhoneCo. To make a long story short, I eventually ended up talking to a PhoneCo Mobility representative who flatly informed me that I would have to wait the full two months, that no interim credit would be issued, that no I couldn’t talk to a supervisor and finally, that she didn’t know why I was complaining, as the policy she was abiding was very clear.
Which brings me to the point of this note – there’s something really simple we can do to avoid sucking as much as the phone company.
To avoid that terrible fate, all we need to do is avoid using the phrase “because its our policy”. When a customer asks us for something that might not make immediate business sense, avoid the easy way out and instead, try to figure out how to make something positive happen for them, even if it means breaking the rules. Sometimes this might be hard – we work with a lot of ICANN and registry rules that are created by someone else, and we’re supposed to enforce them. Try to be creative and look for the most positive way that the conversation can end. Promise me that you’ll never end the conversation with a “Unfortunately, that’s our policy.”
We’re all working very hard to make sure that our customer’s get a better experience than they will with any other registrar or mail provider. This can be yet another unique way to prove that we are the best place to buy and manage domain names and email. Its also an easy way to put a smile on your own face – its way more satisfying for you to put a smile on a customers face, than to quote policy back to them. And amazingly, it makes for great business to treat people like people, instead of treating them like opponent’s or numbers.
Thanks for taking the time to read this. If you’d like to talk more about this, please drop by my office. I’d love to share some of the juicier parts of my PhoneCo story with you
Have a great weekend,
/r